Your privacy and trust matter to us. This Privacy Policy explains how Apex Jiu Jitsu & MMA collects, uses, and protects your information when you visit our website, inquire about memberships, or train at our martial arts facility.
Effective date: January 27, 2026
This Privacy Policy is written for individuals and consumers who interact with Apex Jiu Jitsu & MMA, including:
By using our website, submitting your information, or training at our facility, you agree to the practices described in this Privacy Policy.
We collect only the information we need to operate a safe, effective, and personalized martial arts training experience. The categories of information we may collect include:
To keep you safe while training, we may collect limited health and fitness details you voluntarily provide, such as:
When you purchase a membership, class pack, or event, we may collect:
Payment processing is handled securely by our third‑party payment processors. We do not store your full credit card number on our own servers.
When you browse our website or landing pages, we may automatically collect:
We use the information we collect for legitimate business purposes and to provide a safe, high‑quality martial arts experience, including to:
With your consent where required by law, we may use your contact information to send you newsletters, promotions, event invitations, and updates about Apex Jiu Jitsu & MMA. You can opt out of marketing emails at any time by clicking “unsubscribe” in our emails or contacting us directly. We will still send essential service and safety messages when necessary.
By providing your mobile phone number and consenting to receive text messages from Apex Jiu Jitsu & MMA, you agree to receive:
Class schedule notifications and appointment reminders
Important facility updates and closures
Appointment confirmations and booking details
Safety alerts and emergency notifications
Occasional promotional messages about our programs and special offers
Message frequency varies based on your membership, class schedule, and preferences. You may receive appointment reminders, schedule updates, and occasional marketing messages.
Standard message and data rates may apply based on your mobile carrier's plan. We are not responsible for any charges from your carrier.
We will process your opt-out request promptly, and you will receive a final confirmation message. Please note that opting out of marketing messages will not affect transactional or service-related messages about your active bookings or memberships. You may opt out of receiving SMS messages at any time by:
Texting STOP, UNSUBSCRIBE, CANCEL, END, or QUIT to (571) 556-5550
Texting HELP to (571) 556-5550 for assistance and support
Contacting us directly at (571) 556-5550 or [email protected]
We do not sell, rent, or share your mobile phone number or SMS opt-in consent data with third parties for their marketing purposes. Your mobile information is used solely for the purposes described in this Privacy Policy and to communicate with you about our services.
We comply with the Telephone Consumer Protection Act (TCPA) and related regulations. We obtain express written consent before sending marketing text messages and provide clear opt-out mechanisms in all communications.
Our website may use cookies, pixels, and similar tracking technologies to understand how visitors interact with our pages and to improve our content and campaigns.
You can control cookies through your browser settings and, in some regions, through dedicated consent banners or preference centers. Disabling some cookies may impact how our website functions.
We do not sell your personal information. We may share your information only in the following situations:
Whenever we share your information with third parties, we take reasonable steps to ensure they use it only as necessary to provide services to Apex Jiu Jitsu & MMA and protect it with appropriate safeguards.
We use a combination of physical, technical, and organizational safeguards to help protect your personal information from unauthorized access, use, or disclosure. These measures may include encryption, access controls, staff training, and secure data hosting with reputable providers.
However, no system can be guaranteed 100% secure. We encourage you to use strong, unique passwords for any accounts related to our services and to notify us immediately if you believe your information has been compromised.
We retain your information only for as long as reasonably necessary to:
When information is no longer needed, we will securely delete, anonymize, or archive it in accordance with our data retention policies and applicable law.
Depending on where you live and the laws that apply, you may have certain rights regarding your personal information. Subject to legal limitations, these can include the right to:
To exercise any of these rights, please contact us using the details in the “How to contact us” section below. We may need to verify your identity before responding to your request.
California residents have additional privacy rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:
Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions
Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information (we do not sell your personal information)
Right to Correct: You have the right to request correction of inaccurate personal information
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights
Sensitive Personal Information: Under CPRA, certain information may be classified as "sensitive," including precise geolocation data and health information you voluntarily provide. We use this information only as necessary to provide our services.
To exercise your California privacy rights, please contact us at (571) 556-5550 or [email protected]. We may need to verify your identity before processing your request.
Apex Jiu Jitsu & MMA provides martial arts training programs for students of all ages, including children and teens.
All enrollment and membership information for students under 18 must be provided by a parent or legal guardian
We collect information about minor students only from parents/guardians during the registration process
Information about minors is used solely for program administration, class scheduling, safety, emergency contact purposes, and communication with parents/guardians
Our SMS/text messaging and online booking systems are intended for use by adults (18 years and older) only. Minors may not independently consent to receive SMS messages or create online accounts without parental authorization.
For children under 13, we comply with the Children's Online Privacy Protection Act (COPPA) by:
Obtaining verifiable parental consent before collecting any personal information online
Not collecting personal information from children under 13 through our website or online forms without parental consent
Allowing parents to review, update, or request deletion of their child's information at any time
Not sharing information about minor members with third parties for marketing purposes
Apex Jiu Jitsu & MMA may send automated SMS notifications and alerts to minors enrolled in our programs only with verifiable parental consent.
For students under 18:
Obtaining verifiable parental consent before collecting any personal information online
Parents/legal guardians must provide express written consent during enrollment
Parents may authorize messages to be sent to:
The parent's phone number about their child's programs
The child's phone number (if applicable) for class-related notifications
Messages include: class schedules, closures, cancellations, emergency alerts, and important program updates
Parents may opt out at any time by texting STOP to (571) 556-5550
All consent is obtained from and managed by the parent/guardian, not the minor
Parents have full control over SMS communications regarding their minor children and can review, modify, or revoke consent at any time by contacting (571) 556-5550.
If you are a parent or legal guardian and have concerns about your child's information, or if you believe we have inadvertently collected information from a minor without proper consent, please contact us immediately at (571) 556-5550 so we can address the situation.
If you are a parent or guardian and believe your child has provided us information without your consent, please contact us so we can address the situation.
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make material changes, we will update the “Effective date” at the top of this page, and we may provide you with additional notice where appropriate (for example, by email or a prominent notice at the gym).
We encourage you to review this Policy periodically so you understand how we protect your information as a Apex Jiu Jitsu & MMA member or visitor.